Brock Ollie

Despite its ad dollars being rejected, my team at Weedmaps developed a compelling ad creative to elevate the conversation around censorship and advertising during sports’ biggest moment of the year, Super Bowl 2022. While the spot was a huge success, what no one knew is that it was executed (from initial request to delivery) in less than 8 weeks. 

As a brand new leader to the organization, I was able to galvanize and operationalize, a new team not to just ideate, write and produce a thoughtful, thought-provoking and funny spot, but create a robust award-winning campaign and custom #broccolimaps instagram account that broke through the ether during one of the most saturated times of the year, garnering 1.4M social impressions and winning 8 Clio Awards.