Valentine’s Day

Introducing the MeUndies 2024 Valentine's Day Campaign – a love letter to the adventurous spirit that defines true connections. This year, we embarked on a journey across California, capturing the raw and authentic love stories of six extraordinary couples against the backdrop of diverse landscapes.

In Malibu, the sun sets over the Pacific as we witness a love that mirrors the vastness of the ocean. DTLA becomes a playground for urban romance, with the city lights serving as witnesses to the electric chemistry of our dynamic couples.

A house transformed into a tropical oasis unveils a love that blossoms like exotic flowers. Joshua Tree's stark beauty sets the stage for a love story that thrives amidst the desert's solitude.

Las Vegas, with its neon glow and vibrant energy, becomes the canvas for a love that's as bold and daring as the city itself. Finally, Cedar Grove in Griffith Park transforms into a lush forest, where towering trees mirror the strength and shared dreams of our featured couples.

These couples share their intimate love stories, shedding light on why matching undies play a pivotal role in their relationships. MeUndies is the common thread that weaves through each narrative, symbolizing the unity and connection they hold dear.

Behind the scenes, I had the privilege of not only directing the creative production for all six unique shoots but also crafting and editing the growth video assets for this campaign. Join us in celebrating love's myriad forms and the unique places it calls home in the heart of California.