Doom & Bloom

"Doom & Bloom" stands as a daring collaboration between MeUndies and Liquid Death. This distinctive collection seamlessly melds the aesthetics of a midcentury housewife with a dark, satirical twist, delving into the intriguing interplay between domesticity and empowerment. At its core, the collection challenges conventions, presenting the 'housewife' as a metaphorical force capable of "killing" stereotypes and defying expectations with killer style. It underscores the notion that breaking molds and embracing one's inner rebel can be as simple as slipping into a pair of killer underwear while enjoying a sip of Liquid Death.

The strategic promotion of "Doom & Bloom" was executed through a comprehensive multi-channel marketing approach, leveraging social media, the website, and impactful influencer collaborations. Additionally, the collection made a significant splash at a pop-up event hosted at Fred Segal Weho, where it not only enjoyed dedicated, custom-designed space but also garnered attention through an exclusive launch party, further amplifying brand awareness.