Doom & Bloom

MeUndies x Liquid Death

CREATIVE PRODUCTION

Woman in vintage lingerie cleaning bathroom, man's legs in bathtub.

"Doom & Bloom" stands as a daring collaboration between MeUndies and Liquid Death. This distinctive collection seamlessly melds the aesthetics of a midcentury housewife with a dark, satirical twist, delving into the intriguing interplay between domesticity and empowerment. At its core, the collection challenges conventions, presenting the 'housewife' as a metaphorical force capable of "killing" stereotypes and defying expectations with killer style. It underscores the notion that breaking molds and embracing one's inner rebel can be as simple as slipping into a pair of killer underwear while enjoying a sip of Liquid Death.

The strategic promotion of "Doom & Bloom" was executed through a comprehensive multi-channel marketing approach, leveraging social media, the website, and impactful influencer collaborations. Additionally, the collection made a significant splash at a pop-up event hosted at Fred Segal Weho, where it not only enjoyed dedicated, custom-designed space but also garnered attention through an exclusive launch party, further amplifying brand awareness.

MeUndies x Liquid Death collaboration advertisement featuring retro-inspired floral lingerie and loungewear collection with models in various outfits.
Two people wearing floral-patterned underwear, holding "Liquid Death" beverage cans.
Woman in retro kitchen attire holding a pie and knife, standing by a vintage stove.
Retro kitchen scene with a woman in floral lingerie and curlers, a man in a floral shirt holding a newspaper and cup, retro appliances, flowers, and a tea kettle on a wooden table.
Floral patterned underwear set next to flowers, a tea kettle, two teacups with tea, a can of beverage, and a pie on a wooden table.
A person in vintage-style lingerie cleaning a bathroom floor with a brush, holding a can of Liquid Death sparkling water in a retro-themed setting.
Two women shopping for MeUndies products at a boutique event with Liquid Death branding, standing by a clothing rack of floral-patterned underwear.
Person holding floral dress next to MeUndies and Liquid Death display.
People at a fashion event with cardboard cutouts, wearing stylish outfits.